Comparing prices and products takes them mere seconds, so you’d better make sure that you measure up to your competition. It takes a look at your competitors’ bidding history and gives you recommendations on the top profitable keywords you should be buying.Ĭustomers have instant access to tons of data. Once you have more insight into the keyword and PPC AdWord strategies your competitors are using, you can enter your own website into SpyFu and get feedback. SpyFu can show you every keyword your competitors have bought in AdWords, as well as ad variations over the last 10+ years. The biggest advantage of this technique is that you’ll never have to guess which keywords will work best – and which ones to avoid – in your own PPC spend. Review Their PPC SpendĪlthough you can’t find out your competitors’ actual budget spend for PPC, you can get a good idea of how much they’re likely budgeting, and discover their most profitable keywords and paid ads with SpyFu.
That’s your chance to create an SEO campaign built around dominating where your ecommerce competitors are failing. Look at the keywords they’re ranking poorly for on Google or which keywords they’re largely ignoring. In addition to uncovering what your competitors are doing right, your SEO crawl could also shed some light on what your competitors are doing wrong.
#How to use webscraper io software
Use SEO crawling software like BeamUsUp to uncover popular keywords and audit landing pages to get more insight into which keywords and links your competitors are using. Instead of envying the popularity of a competitor’s ecommerce business and wondering how they do so well in the marketplace, audit their SEO strategy.
#How to use webscraper io how to
Here’s how to use web scraping to perform an ecommerce competitor analysis. You could go website to website and copy and paste data or you could automate that function. Web scraping, which is the process of extracting data from websites, is one of the easiest ways to immediately start auditing your ecommerce competition, letting you quickly and affordably collect data on your rivals.
Having so much data available about your competitors is obviously a huge advantage, but that kind of volume also makes it harder to determine what’s actually important. You probably don’t need statistics to know that there’s a massive amount of data out there, but here’s one that’s still shocking: research group IDC predicts that the world will be creating 163 zettabytes ( one trillion gigabytes) of data a year by 2025. Fortunately, web scraping makes it easy to get the data you need for a comprehensive look at your competitors – and discover what you need to do to measure up.
In fact, the necessity actually increases because you’re literally competing with other portals in your city, state, country, and the world at large.īut understanding the importance of performing an ecommerce competitor analysis and knowing how to do one are two different things. Without knowing what your competitors are up to, you won’t be able to gain the deeper insights into the marketplace that you need to compete.Ī robust competitor analysis is a necessity for any successful business, and ecommerce is no different. īut steadily building up your ecommerce business, attracting a loyal audience and customer base, and diligently measuring your own data aren’t going to be enough to drive success. And it’s not just consumers driving growth in the online marketplace: the B2B online retail market is expected to grow to double the size of the B2C online market, reaching $6.7 trillion USD in revenue by 2020. Total ecommerce spend per customer last year was estimated at $1,800 in the U.S. This is especially true for ecommerce companies, but the following techniques can apply to any industry.ĭespite massive growth and an ultra-competitive landscape, there’s still huge opportunity in the ecommerce marketplace. Continuously staying on top of the competition is important in any industry and web scraping publicly available data plays a huge role in getting the right data for analysis and comparison to your own strategy and position in the marketplace.
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